Shane Bennett was bored of when he left Samsung Canada a Facebook message claiming his brand loyalty entitled him to a free Samsung Galaxy SIII. He was so bored in fact, that he even included a drawing of a dragon as a sort of bribe.
In response to Shane’s amusing request and drawing, the reply from Samsung Canada (represented by Cheil Canada) was equally comical. Shane then posted the message exchange to Reddit users where it was voted to Reddit’s front page and shared through various social medias—it went viral essentially.
He was even invited to attend the official launch party for the Galaxy SIII where he kept in touch with one of the representatives.
Earlier this week, Shane received a package and letter tailored specifically for him.
Media Marketing at its finest. Bravo.